When a long-established U.S. spa brand needed to strengthen its digital footprint, DevSteem built a modern, high-performing online presence — transforming Essential Hot Tubs into a top-ranking eCommerce leader in the home leisure industry.
Essential Hot Tubs, a well-known U.S. manufacturer of plug-and-play and luxury spas, had a strong retail and distribution network but lacked a centralized digital presence.
The company’s challenge was to create a dedicated, brand-owned website that could compete with large marketplaces while maintaining direct relationships with customers.
Before partnering with DevSteem, Essential Hot Tubs had minimal online visibility and no structured SEO or social content strategy. The goal was clear — to build authority, trust, and digital performance through a cohesive online identity.
DevSteem implemented a full-scale digital transformation plan, combining technical development, SEO architecture, and creative content to help Essential Hot Tubs connect directly with modern consumers.
We designed and developed EssentialHotTub.com, an intuitive and visually rich eCommerce website.
Modern layout showcasing premium spa collections
Streamlined product categorization and filtering
SEO-optimized product detail pages
Mobile-first performance and fast load times
Integrated trust elements, FAQs, and contact flow
From launch, SEO was at the core of our development process.
Keyword strategy focused on “plug and play spas,” “outdoor hot tubs,” and “luxury spas made in USA”
Optimized metadata, structured data, and content hierarchy
Comprehensive product descriptions highlighting U.S. manufacturing quality
Seasonal campaign pages for Black Friday, Christmas, and Spring Sales
DevSteem established and managed Essential Hot Tubs’ social media presence across Facebook, Instagram, and Pinterest, reinforcing a consistent and trustworthy brand image.
Lifestyle content centered around relaxation, health, and wellness
Seasonal promotions and engagement campaigns
Visual storytelling through product photography and customer reviews
4x increase in organic website traffic in first year.
Keyword rankings for top spa-related terms.
Thousands of social followers and active engagement.
Acquired position as a leading hot tub manufacturer.
