When a U.S. hot tub manufacturer sought to expand beyond local recognition, DevSteem crafted a complete digital identity — designing its website, optimizing for SEO, and managing its social channels to establish AquaLife Hot Tubs as a national online brand.
AquaLife Hot Tubs, a U.S.-based manufacturer specializing in luxury and portable spas, had a strong physical presence but lacked any digital footprint.
The brand’s goal was clear — to reach modern buyers through a sleek online experience that highlighted Made in USA craftsmanship, advanced spa technology, and energy efficiency.
When AquaLife approached DevSteem in 2020, it had no official website, SEO strategy, or social presence. The challenge was to build everything from scratch while positioning the brand competitively in an industry dominated by global retailers.
DevSteem led a full digital transformation for AquaLife Hot Tubs — combining strategy, creativity, and technology to build a strong foundation for online growth.
We designed and launched AquaLifeHotTubs.com, a visually engaging, mobile-optimized eCommerce platform.
Clear product architecture with dedicated model pages
Visual storytelling focused on wellness and relaxation
Streamlined browsing and purchasing experience
High-performance build for speed, SEO, and UX
From the beginning, SEO was built into every layer of the website.
Keyword targeting for “plug and play spas,” “luxury hot tubs,” and “American-made hot tubs”
SEO-driven content architecture and metadata
Compelling product and category descriptions
Seasonal content and blog posts supporting organic visibility
We established AquaLife’s social channels — Facebook, Instagram, and Pinterest — to connect with lifestyle audiences and showcase product quality.
Consistent brand visuals and tone of voice
Community building through engagement and storytelling
Regular campaigns for new launches and promotions
3x organic growth in the first year after launch
Growing social community with consistent engagement
Improved keyword rankings for major spa-related searches
Established as a recognized Made in USA luxury spa brand
