When a Long Island roofing company wanted to expand beyond word-of-mouth referrals, DevSteem built a professional digital foundation — helping Elite Roofing NY connect with more homeowners, boost local visibility, and grow leads through a performance-driven online strategy.
Elite Roofing NY, based in Glen Cove, New York, specializes in flat roof repair, replacement, and new roof installation. The company had built a strong local reputation through quality work and satisfied customers — but lacked an equally strong online presence.
Before partnering with DevSteem, the business relied primarily on referrals and offline advertising. With growing competition among roofing contractors in Long Island, the company needed a trusted online identity that reflected its reliability and craftsmanship.
The goal: create a digital platform that would generate leads, showcase real projects, and dominate local search for roofing-related keywords.
DevSteem crafted a full-service digital strategy tailored to the needs of a local contracting business — combining website development, SEO, and social credibility.
We developed a modern, user-friendly website that highlights services and encourages direct inquiries.
Clean homepage outlining core services (roof repair, replacement, flat roofs)
Prominent “Call Now” and “Get a Quote” CTAs for lead capture
Integrated photo gallery of completed projects
Service area pages optimized for Long Island and Glen Cove
Fast-loading, mobile-optimized performance for local users
We implemented a localized SEO framework designed to attract nearby homeowners searching for trusted roofing experts.
Keyword targeting for “roof repair Long Island,” “flat roof contractor Glen Cove,” and similar phrases
Structured data for LocalBusiness and service schema
Google Business Profile optimization and review strategy
On-page improvements: metadata, headings, internal linking, and image alt text
Backlink outreach to local directories and home improvement listings
DevSteem established a cohesive social media strategy to strengthen trust and brand recall.
Managed and optimized the Facebook business page
Shared before/after project photos and client testimonials
Promoted seasonal roofing tips and maintenance posts
Encouraged satisfied customers to leave verified reviews online
Customer orders remained steady during the sales transition, and financial performance in the impacted business units exceeded internal forecasts.
Sales representatives were shifted toward the future-state, guided by the new organization structure, territories, product coverage, and compensation design in both North America and Europe.
The combined company was also on track toward full integration of sales enablement tools, including revised training programs, rationalized sales IT systems and updated sales dashboards and performance metrics.
Identified net synergies for the third year expected to exceed expectations at 1.5 times the initial target.
