When a high-end beauty studio needed to extend its expertise beyond its local market, DevSteem transformed Lash Bash Spa into a trusted online brand — combining elegant design, local SEO, and social storytelling to capture new clients in Sarasota and beyond.
Lash Bash Spa, led by renowned lash and brow artist Ana Daudinot, had a loyal local following in Sarasota, FL — but limited digital visibility. The brand offered premium beauty services including lash extensions, brow lifts, tints, waxing, and permanent makeup, yet relied mainly on word-of-mouth referrals.
To scale sustainably, the business needed a modern website, strong local SEO presence, and cohesive social media storytelling that reflected its artistry and professionalism.
The goal: to create a digital brand experience that matched the high-quality, confidence-boosting treatments Lash Bash Spa delivers in person.
DevSteem developed a complete digital ecosystem designed to enhance trust, visibility, and customer engagement — from web design to SEO and social growth.
We designed a visually elegant, mobile-optimized website that highlights services and makes booking effortless.
Intuitive navigation and simplified service grouping
Clear “Book Now” CTAs across all pages
Pricing transparency for every treatment
Integrated Google Maps and contact options
Customer testimonials embedded for social proof
Local business schema and structured data setup
A focused local SEO strategy positioned Lash Bash Spa as a leading Sarasota beauty destination.
Optimized metadata and service pages (e.g., “lash extensions Sarasota,” “brow tinting Sarasota”)
Added image alt tags, local schema, and Google Business Profile alignment
Enhanced service content to target frequently searched beauty queries
Improved site structure and URL hierarchy for better crawlability
DevSteem developed a social storytelling strategy to strengthen Lash Bash Spa’s community presence.
Created engaging visual posts showing before/after transformations
Highlighted client testimonials and artist insights
Shared self-care and aftercare tips to educate and attract followers
Maintained brand consistency across Instagram and Facebook
Customer orders remained steady during the sales transition, and financial performance in the impacted business units exceeded internal forecasts.
Sales representatives were shifted toward the future-state, guided by the new organization structure, territories, product coverage, and compensation design in both North America and Europe.
The combined company was also on track toward full integration of sales enablement tools, including revised training programs, rationalized sales IT systems and updated sales dashboards and performance metrics.
Identified net synergies for the third year expected to exceed expectations at 1.5 times the initial target.
