When an established physical brand lacked digital visibility, DevSteem built a complete online ecosystem — from website to SEO to social media — turning SaluSpa into one of the fastest-growing hot tub brands in North America.
SaluSpa, a well-recognized American hot tub manufacturer, had a strong product line and loyal offline customer base but no official online presence.
In 2020, as the demand for home wellness products surged, the brand needed a digital transformation — a platform that reflected its premium quality, improved customer access, and established its identity as the original hot tub manufacturer, not just a reseller.
The challenge was to build a complete online infrastructure — website, SEO, content, and social media — within a competitive market already dominated by established eCommerce players.
DevSteem led a full-scale digital launch for SaluSpa, combining strategic planning, creative design, and data-driven SEO execution.
We designed and developed SaluSpas.com, a modern, responsive eCommerce website showcasing the brand’s premium lineup.
Clean, conversion-focused UI/UX
Structured navigation for hot tubs, accessories, and technologies
Optimized product detail pages for high search visibility
Integrated customer trust and easy purchase flow
We developed a long-term SEO roadmap to position SaluSpa among the top U.S. brands for high-intent keywords.
In-depth keyword mapping for “hot tubs for sale,” “plug and play spas,” “luxury hot tubs”
Meta data, structured schema, and performance optimization
Unique, SEO-driven product descriptions for all models
Seasonal landing pages (Black Friday, Christmas, etc.)
We built SaluSpa’s online community from zero across Facebook, Instagram, and Pinterest, focusing on lifestyle content and engagement.
Created visual brand consistency
Launched promotional campaigns and giveaways
Drove traffic from social channels to the website
3.5x increase in organic traffic within the first year
Thousands of social followers built across key channels
Top rankings for competitive keywords
Consistent growth in direct online sales
